![]() In October the company began a partnership with German e-commerce giant Zalando, which will use Save Your Wardrobe technology to offer customers aftercare for their clothes. It then advises how to create new outfits as well as connecting users to repair and alteration services, and environmentally friendly dry cleaning. The company uses computer vision and image recognition software to build a digital image of a user's wardrobe – people can either take pictures of clothes or allow Save Your Wardrobe to scan their online receipts. ![]() Inexpensive, low-quality garments have meant it is often cheaper for consumers to buy a new outfit than get their clothes repaired and it has led to mountains of discarded clothing being either burned or ending up in landfill. Big brands launch hundreds of collections each year and the emergence of low-priced digital brands has seen a flood of £10 ($13) dresses and £1 ($1.35) bikinis – giving the impression that clothes are disposable.īut the cheap prices mask a high environmental cost. The global production of clothing doubled between 20, according to non-profit waste reduction organisation Wrap, while the average number of times clothing is worn fell by 36%. The disposable consumption patterns encouraged by " fast fashion" have only compounded the problems. ![]() (Although it is hard to pin down clear figures for the industry's environmental impact.) Clothing also requires considerable amounts of fresh water and is a major source of water pollution. The fashion industry – from material sourcing, through supply chains to washing and waste – is estimated to be responsible for 8-10% of global carbon emissions, according to the UN, while other estimates put the figure somewhere between 2 % and 8.1%. A large rug made from old clothes worn by her grandmother and her family is still used by Kourda's parents today.Īs an adult Kourda has poured these principles into a project that she hopes could change the relationship people currently have with their clothes – and benefit the environment in the process. "Every garment was reused and repurposed continuously," Kourda says. Hasna Kourda grew up on an island in Tunisia where her grandmother instilled in her strong values of looking after things.
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